The Complete A.G.E.N.T: Six Weeks to Becoming a Win-Win Negotiator

• Awareness – Recognize conflict and choose your response.
• Ground – Clarify what you want, why you want it, and your BATNA.
• Empathize – Understand the other person’s needs, interests, and concerns.
• Negotiate – Create collaborative, interest-based solutions.
• Tie It All Together – Build clear, accountable agreements.
• A.G.E.N.T. in Action – Apply the framework to real negotiations, reflect, and create a plan for continued practice.

This program is for real estate agents who want to become more confident, intentional, and effective negotiators. It’s designed for both new and experienced agents who want to improve how they handle conflict, difficult conversations, and high-stakes negotiations by moving beyond reactive responses and learning practical tools they can apply immediately. Through six weeks of practice, reflection, and real-world application, participants will develop stronger communication skills, create better solutions, and build lasting negotiation habits they can use in every part of their business.

The A.G.E.N.T. Advantage is designed to transform agents from reactive negotiators into intentional, confident professionals who can navigate conflict and difficult conversations with greater clarity and skill. Through a six-week virtual cohort, participants learn the A.G.E.N.T. framework and immediately apply it to real-world negotiations, building practical skills through practice, reflection, and accountability.

By the end of the program, you will:

• Recognize conflict and choose your response intentionally
• Build confidence by clarifying your interests and BATNA
• Understand what truly matters to the other side
• Create collaborative, interest-based solutions
• Turn negotiations into clear, accountable agreements
• Apply A.G.E.N.T. to real negotiations and build lasting habits