Level Up Your MC Operations
Investment
Format
Length
Launch Date
What is the Level Up Your MC Operations Program?
Level Up Your MC Operations is an 8-week online training focused on the three core functions: Operations, Financial Management, and Agent Experience. The program introduces systems, tools, models, and perspectives aligned within the Keller Williams framework.
Each session follows a structured flow of mindset, skillset, and action, delivered through one live 60-minute call per week. Participants will receive established systems and templates, with some assignments involving the customization of these tools to meet the specific needs of their Market Center. The program also provides a space for interaction with a community of individuals in similar roles, offering opportunities to engage with peers facing comparable challenges and responsibilities.
The program is facilitated by MAPS Coaches Herb Catania and Jennie Schlipp, who bring extensive coaching and field experience supporting operational leaders.
Frequently Asked Questions
What topics will be covered?
- Intro to 3 Core Functions & Systems Measurement
- Ideal Week & Defining Operations
- AR/AP & Commissions Systems
- Month-End, Daily Co$, Cap Management & Financial Analysis
- Agent Experience, Measuring Value & Telling Your Story
- Value Proposition, Training Tracker & Onboarding Systems
- Team Peak Performance & Accountability Systems
- Client Engagement Systems
- Income Statement Key Metrics
- Agent Productivity Reports & Retention Models
- SWOT Analysis & Guerilla Warfare
- Launching Ancillary Businesses
Who is this program for?
This program is designed for:
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Market Center Administrators (MCAs) who want to master their role through proven models and systems
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Assistant MCAs, Agent Services Coordinators, and Operations Leaders seeking to grow into higher leadership positions
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Team Leaders and OPs who want to elevate their MCA’s performance
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Any Market Center staff looking to improve systems, accountability, and profitability
What to expect?
Over the 8-week program, clients will attend weekly 60-minute online sessions, each following a consistent flow of mindset, skillset, and action. Sessions introduce proven systems and tools related to the three core functions: Operations, Financial Management, and Agent Experience.
Some sessions will include homework, with tasks that involve customizing systems or templates to align with the structure of each client’s Market Center. Clients will also participate in a community setting with others in similar roles, providing space for shared learning, collaboration, and discussion around common challenges.
The program offers a structured environment focused on the application of MCA systems and tools within a peer-based learning group.
Why Level Up Your MC Operations?
MAPS Coaches Herb Catania and Jennie Schlipp have worked with hundreds of MCAs in both group and one-on-one settings, supporting clients with a wide range of experience levels and familiarity with Keller Williams systems. They have participated in Market Center launches, relaunches, and have coached operations leaders across multiple regions and international locations.
Through their roles as Regional MCAs and Leadership Coaches, they have observed gaps in MC Ops training and support, particularly in the areas of operational structure, financial understanding, and agent experience systems. Level Up Your MC Operations was developed to address these gaps by offering a focused program built around the core functions of the MCA role, supported by systems, tools, and shared experience.
Meet Our Coaches
Jennie Schlipp
Mastery Coach
Jennie Schlipp joined Keller Williams in 2011 as the Market Center Administrator at the Saint Joseph Market Center, and then transferred to the Kalamazoo Market Center in December 2013. She has several years of experience in financial management and leading several offices within a family owned business. Soon after joining Keller Williams, Jennie quickly found...
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Herb Catania
Mastery Coach
Herb Catania graduated from California Polytechnic State University in 2009 with a degree in Business Management and Accounting. He then became the Market Center Administrator, and Director of Operations at a Market Center in Fresno, California. During his time in the position, he helped the Market Center grow in profitability over 300%, until he was...
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