Event Mastery: The Great Pie Day Giveaway

Throughout the 7 weeks of Event Mastery: The Great Pie Day Giveaway with Michael J. Maher, you will learn the complete Event Mastery system while actively building and executing your own Great Pie Day Giveaway, or an event of your choice.

• Mastering Momentum and Getting Started
• Creating Your Event Vision and Planning Your Experience
• Identifying Your VIPs and Building the Right Guest List
• Choosing the Right Event, Date, Time, Venue, and Format
• Creating a Fun, Profitable, Referral-Generating Experience
• Building Your Invitation and Promotion Strategy
• Leveraging Sponsor-Partners and Community Connections
• Choosing a Charity and Creating a Party with a Purpose
• Confirming Attendance and Increasing Engagement
• Preparing Your Team, Event Flow, Logistics, and Guest Experience
• Executing Your Event
• Following Up and Generating Referrals After the Event

Event Mastery is built around Instant Implementation. Each week, you will receive specific Power Plays designed to move your event forward so you are not simply learning concepts. You are taking action, building momentum, and making measurable progress toward a successful event.

You will receive hands-on guidance, practical resources, accountability, and real-time support throughout the process. By the end of the program, you will have planned, promoted, executed, and followed up on a real event while learning a repeatable system for creating events that are fun, profitable, charitable, relationship-building, and referral-generating.

✅ LIVE Coaching with Michael J. Maher
Learn the Event Mastery system directly from Michael as he guides you through each phase of creating a successful event, from getting started and identifying your VIPs to execution, follow-up, and referral generation.

✅ Instant Implementation & Weekly Power Plays
Event Mastery is built around action. Each week, you will complete specific Power Plays designed to move your event forward. You will make decisions, have conversations, secure details, invite people, build partnerships, and take the next right step instead of waiting until everything is perfect.

✅ Hands-On Resources & Proven Tools
Use the Event Mastery Playbook, planning resources, checklists, templates, conversations, timelines, and other practical tools to help you build your event using a proven system rather than starting from scratch.

✅ Accountability, Collaboration & Community
You will learn alongside other professionals who are actively building their own events. Share ideas, work through challenges, get feedback, participate in interactive exercises, and use accountability to keep moving forward week after week.

✅ Build a Fun, Profitable & Charitable Event
You will learn how to create an experience that is fun for your guests, profitable for your business, meaningful for your community, and designed to strengthen relationships and generate referrals.

✅ Execute Your Own Great Pie Day Giveaway, or Event of Your Choice
This is not just a class about events. You will actually plan, promote, and execute your own Great Pie Day Giveaway, or another event that fits your business and community, while receiving real-time coaching and support throughout the process.

✅ Follow-Up That Turns an Event Into an Opportunity
The event is not the finish line. You will learn how to follow up with attendees, VIPs, sponsor-partners, charity partners, volunteers, and other connections so the relationships, referrals, and opportunities continue long after the event is over.

Event Mastery: The Great Pie Day Giveaway with Michael J. Maher is not just another business course. It is a hands-on, implementation-focused program designed to help you create events that are fun, profitable, charitable, relationship-building, and referral-generating.

You will learn directly from Michael J. Maher, bestselling author of The Seven Levels of Communication and creator of the Event Mastery system, as he walks you through the proven strategies he has used to help thousands of professionals create stronger relationships, generate referrals, and grow their businesses through events.

In just 7 weeks, you will move from idea to execution. You will learn how to identify the right people to invite, create an experience they want to attend, leverage sponsor-partners, incorporate a charitable cause, promote your event, execute it successfully, and follow up in a way that creates long-term relationships and future referrals.

The Great Pie Day Giveaway is the featured event for this edition, but the system works for virtually any event you choose to host.

You’ll implement the Event Mastery system as you go, with live coaching, accountability, practical tools, and support throughout the 7 weeks.

By joining Event Mastery, you will:

• Plan and execute a real Great Pie Day Giveaway, or an event of your choice
• Learn how to create fun, profitable, and charitable experiences
• Build a repeatable system for generating high-quality referrals through events
• Strengthen relationships with your database, VIPs, clients, and community
• Learn how to leverage sponsor-partners and charitable partnerships
• Gain the confidence, tools, and systems to host successful events again and again
• Expand your sphere of influence and create a stronger community of advocates
• Turn one successful event into a strategy you can use throughout the year

Event Mastery gives you more than ideas for hosting a great event. It gives you a proven process, the support to implement it, and a system you can continue using long after the 7 weeks are over.

Event Mastery: The Great Pie Day Giveaway is for professionals who want to grow their business through stronger relationships, memorable experiences, and high-quality referrals.

This program is a great fit for anyone who wants to:

• Generate more referrals through relationship-based events
• Create fun, profitable, and charitable experiences people want to attend
• Strengthen relationships with clients, VIPs, and their community
• Turn their database into a more connected and engaged network
• Follow a proven, step-by-step system for planning and executing successful events
• Create opportunities through generosity and connection rather than pushy sales tactics
• Build a repeatable event strategy they can use throughout the year
• Actually host an event with coaching, accountability, and support along the way

Whether you are planning The Great Pie Day Giveaway or an event of your own, Event Mastery gives you the system, tools, and guidance to create an experience that brings people together, strengthens relationships, and generates opportunities for everyone involved.

Well… the short answer is yes!

Even if you have never hosted an event before, Event Mastery walks you through the process step by step so you can confidently plan and execute your own referral-generating event.

Your event gives you a natural reason to communicate with your database, reconnect with people, strengthen relationships, create opportunities for referrals, involve sponsor-partners, support a charitable cause, and bring your community together.

And if you are already thinking, What if no one shows up? What if I have to do everything myself? What if this costs me a fortune? Those are exactly the concerns Event Mastery is designed to help you work through.

Participants learn how to build a team, leverage sponsor-partners, create an experience people want to attend, and structure their event to be fun, profitable, charitable, and referral-generating. Many Event Mastery participants discover that their original worries are very different from what actually happens. Instead of struggling to get people there, they may find themselves managing a bigger turnout than expected, receiving plenty of help, and offsetting or even covering the cost of the event through partnerships.

For this edition, you can host The Great Pie Day Giveaway or an event of your choice. The important part is that you put the system into action.

You will not be figuring it out alone. Michael will guide you through the process, week by week, so that by the end of Event Mastery, you have actually experienced what the system can do for your relationships, your referrals, and your business.

Your event is scheduled for Week 6 of Event Mastery.

Each Event Mastery experience is intentionally timed around a natural reason to connect with your Sphere and invite people to gather. For the Fall edition, The Great Pie Day Giveaway is designed to take place the week before Thanksgiving, giving you a timely and easy reason to reach out, reconnect, show appreciation, give back, and bring people together.

You will spend the first several weeks planning, inviting, promoting, building partnerships, confirming guests, and preparing your event so that you are ready to execute during Week 6.

Then, we take Thanksgiving week off so you can enjoy the holiday and give your event some breathing room.

When we return for Week 7, the focus is follow-up. You will learn how to reconnect with attendees, sponsor-partners, charity partners, volunteers, referrals, and others connected to your event so you can continue building on the relationships and opportunities created through The Great Pie Day Giveaway.

Other Event Mastery editions are timed in a similar way. Summer events may align with National Ice Cream Day, while Spring Event Mastery is typically scheduled around a time of year that naturally creates opportunities to reconnect with your Sphere.

The timing is intentional. Your event gives you a relevant, natural reason to communicate with the people you already know and create an experience they will remember.

We encourage you to attend the LIVE sessions whenever possible so you can take full advantage of Michael’s coaching, interaction, and real-time support.

While recordings are never guaranteed, we do our best to record each session and make it available within 24 to 48 hours so you can catch up at a time that works for you.

Each session is designed around manageable, bite-size strategies and specific action steps, making it easier to stay on track even if you need to miss a session or an entire week because of travel, illness, or another commitment.

The most important thing is to keep moving forward with your event. If you miss a session, watch the recording as soon as you can, complete the week’s Power Plays, and continue building toward your Great Pie Day Giveaway, or event of your choice.

First, thank you for coming back to Event Mastery.

The value of the program has not decreased. Event Mastery has historically been offered at significantly higher investment levels, including private and team engagements valued far beyond the standard individual enrollment price.

The difference is the partnership.

Keller Williams and REFERCO/Michael J. Maher created a special investment structure specifically for KW® agents through KW MAPS Fast Track. That allows Keller Williams agents to access the Event Mastery system, live coaching, Playbook, resources, and implementation support at a much lower price than the program has traditionally been offered.

And when you consider the value of even one referral that turns into a closing in your market, the potential return can far exceed the cost of the program.

So if you have taken Event Mastery before, welcome back. Use this opportunity to sharpen the system, implement at a higher level, host another great event, and generate even more referrals.

Host events. Strengthen relationships. Generate referrals.

No. 100% of the referrals and income are yours to do with as you please!