Event Mastery

Throughout the 8 weeks of Event Mastery LIVE with Michael J. Maher, you’ll cover:

• Organizing Your Database
• Picking the Right Event
• Marketing Preparation
• Launching Your Marketing Plan
• Leveraging Partners & Sponsors
• Event Preparation & Execution
• Event Week – Run Your Event!
• The Power of Follow-Up

This course provides hands-on guidance, real-time support, and a step-by-step system to ensure you not only plan but successfully execute and follow up on a referral-generating event.

✅ Weekly LIVE Coaching Sessions – Each week, Michael will walk you through a different phase of event planning, from choosing the right event to maximizing referrals afterward.
✅ Actionable Homework Assignments – You’ll complete step-by-step tasks, such as securing sponsors, creating invitations, and building your event follow-up plan.
✅ Done-for-You Resources – Gain access to conversations, templates, checklists, and event timelines to make planning seamless and stress-free.
✅ Collaborative & Interactive Learning – Engage with other professionals, share ideas, and get real-time feedback from Michael and your peers.
✅ Run Your Own Event with Real-Time Support – In Week 7, you will host your actual event, applying everything you’ve learned with guidance from Michael. Week 8 focuses on the follow-up process to ensure maximum referrals and long-term relationships.

Event Mastery with Michael J. Maher is not just another business course—it’s a hands-on, results-driven program that teaches you how to plan, host, and leverage events to create lifelong advocates for your business.
You’ll learn from the best-selling author of The Seven Levels of Communication and the nation’s top expert on referral generation. In just 8 weeks, you’ll master the skills to turn a simple gathering into a high-impact, referral-generating event—and walk away with real results, real referrals, and a replicable system for ongoing success.
This isn’t theory. It’s real-time implementation, real-time coaching, and real-time results.

By joining Event Mastery, you will:

• Host a real event during the course (with full guidance)

• Build a system for continuous high-quality referrals

• Gain the confidence and tools to run multiple successful events a year

• Strengthen your database and expand your sphere of influence

Event Mastery is for anyone who wants:

• A proven system to generate more referrals

• Real results from hosting live or virtual events

• Stronger relationships that drive long-term success

• Step-by-step guidance without pushy sales tactics

If you want to grow your network, strengthen connections, and create more opportunities through powerful events, this program is for you.

Well… the short answer is… Yes! Even if you have never hosted an event, we hold your hand step by step to help you host a referral-generating event. This FastTrack Course is designed to generate repeat and referral business for you using the Event as the reason for a lot of communication. You may worry about people showing up, having to do everything, and spending money to do the event, but MOST of our clients who go through Event Mastery have the bigger problem of too many people showing up, having too much help with the event, and MOST either don’t pay a dime OR make money hosting an event. Yes, make money hosting the event AND get Referrals. Join us and let me show you how.

You do your event during the Week 7 of Event Mastery. These weeks are typically calibrated to be on easily justified weeks for your Sphere and those you invite –

e.g. Summer Event Mastery Week 7 is week of National Ice Cream Day and Fall Event Mastery-Week 7 is scheduled to land week of Thanksgiving, Spring Event Mastery Week 7 is typically scheduled for 6-7 weeks after the Super Bowl to take advantage of the historical uptick in real estate interest that happens following the first week of February and flows into the first day of Spring during Week 7.

Well, there are never any guarantees that a session will get recorded, but we do our best to record every session and have it available to you within 24-48 hours so you can watch and learn at your convenience. We cover bite-size amounts of strategies with each session so even if you had to miss a full week due to vacation or illness, you could easily catch up and have a referral-generating event.

Yes, and thank you for joining us again. Be thankful you are with Keller Williams! Event Mastery has had people invest up to $50,000 for agents to take this class so $2000 had to feel like a bargain. After all, what is the value of one Referral that turns into a closing in your marketplace? Keller Williams and REFERCO/Michael J Maher made an agreement to offer the current investment structure for KW® agents. Take advantage of it while you can. Host events, get referrals.

No. 100% of the referrals and income are yours to do with as you please!