Become the Mayor of Your Geographical Farm
Investment
Format
Length
Launch Date
What is the Become the Mayor of Your Geo-Farm Program?
Become the Mayor of Your Geographical Farm is an intensive 7-week program designed to help real estate professionals excel in a targeted local market, build lasting community relationships, and turn consistent outreach into predictable business growth. The course begins with creating a rock-solid CRM foundation, teaching you to categorize and organize leads for seamless follow-up. From there, you’ll build your personal brand, develop a vetted contractor list, and choose the ideal farm area using proven data-driven strategies. Marketing tactics like postcards, open house mastery, and event sponsorships are layered in to steadily increase recognition and trust. The program emphasizes disciplined lead nurturing and integrates a “33 Touch” plan so that no contact slips through the cracks. By the end, you’ll have the systems, conversation frameworks, and strategies to be known as the go-to local expert.
Thursdays at 10:00 AM CST (11:00 AM ET, 9:00 AM MT, 8:00 AM PT)
Frequently Asked Questions
What topics will be covered?
- CRM Foundation & Lead Categorization
Learn how to organize and categorize every contact in your database so no lead is lost and every relationship is nurtured strategically. - Building Your Brand & Contractor Network
Establish a recognizable personal brand and create a vetted contractor list that positions you as your community’s go-to real estate resource. - Choosing Your Ideal Farm Area
Use data-driven analysis to select a high-ROI geographic farm and commit to consistent, targeted outreach. - Postcard Marketing & Local Awareness
Launch your postcard campaign with high-impact design, strategic timing, and evolving content to build credibility in your farm. - Open House Mastery for Leads & Listings
Turn open houses into powerful lead magnets and seller showcases that generate both immediate and long-term business. - Lead Nurturing Systems & Follow-Up Frequency
Implement a tailored, multi-channel follow-up plan that keeps you top of mind and moves prospects through your pipeline. - Events, Sponsorships & Community Integration
Leverage local events and sponsorships to deepen relationships, expand your network, and solidify your “Mayor” status in the farm.
Who is this program for?
This program is for real estate agents who want to build a rock-solid foundation for their business by mastering their CRM, organizing their database, and implementing proven lead-nurturing systems. It’s designed for both new and experienced agents who are ready to create consistent, repeatable results through strategic marketing, targeted farming, and relationship-driven follow-up. By the end of this 7-week journey, participants will have a fully organized CRM, a clear marketing plan, and the tools to generate and convert leads with confidence.
What to expect?
By the end, you’ll have a fully functioning database, a clear farm area strategy, and a predictable plan for generating and converting leads.
What to Expect:
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Step-by-step CRM setup, database cleanup, and lead categorization for efficient follow-up.
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Clear marketing systems, including postcards, open houses, and event integration.
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Data-driven farm area selection and brand-building strategies to become the go-to agent.
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A complete 33 Touch follow-up plan to create lifelong clients and steady referrals.
Meet Our Coach
Susan Lombardo
Fast Track Coach
Susan Lombardo is the CEO and founder of the Lombardo Home Group, based in North Atlanta.She joined Keller Williams in 2018 and closed $40M in volume during her final year as a solo agent in 2023. Susan has been featured on multiple Family Reunion panels, Jason Abrams’ MREA Podcast, quoted in Jay Papasan’s newest book,...
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