Leverage: The Power of Coaching & Collaborative Thinking


David McEachern

Atlanta, GA,
41 units to 80 units in just 2 years!

About The Episode

When it comes to investing in our education, the attitude we carry makes all the difference. What is the right mindset to have towards coaching? How do we break through the fear and overcome the things that hold us back? How do we dial-in our finances during a market shift? On this episode, David McEachern, a real estate agent in Atlanta, GA, talks about coming into the industry during a shift, how he utilized his community, and the tools that helped him grow his business.

“The CGI Pipeline is a great mental tool to keep me accountable to where I need the business to be.” – David McEachern

Three Things We Learned From This Episode

  1. How to run your business during a shift
    A lot of us make mistakes in our business, but we don’t give ourselves the time to reflect. This makes it much harder to actually learn anything. The key is putting breaks in our schedules to realize when a mistake has been made so we don’t gloss over it.
  2. No team member left behind
    If there’s someone who isn’t hitting the team’s transaction standard, Jake wants the senior members of the team or the people who are performing well to be fully aware of those who are not reaching their goals. The high-performers should want to help those people succeed. It means there will always be a culture of reaching back to help the next person.
  3. Emotion and logic go hand in hand if we want to achieve our goals
    In order to really get people invested in the goal, it can’t just be about the numbers. There has to be an emotional driver behind it for someone to push through the challenges that will arise. For Jake’s team, one of their drivers is a dedication to helping homeless people in their local market. This results in a tangible benefit with emotional value and serves as one of the motivators for the team to achieve their goals.

When it comes to education, many people are passive about learning and coaching. The most powerful thing we can do is actively succumb to it and open our hearts and minds to absorb it fully. The number of doors that will open up for us is unlimited. If we put in the effort and refrain from spending so much time worrying about the small stuff, we will reach our goals and surpass them.