Leverage: Building an Interdependent Organization, Engineering Adversity & Growing as a Leader


Jake Dreyfuss

Agent, Philadelphia, PA
Increased transactions from 225 to 568 in just two years

About The Episode

Good leadership is knowing that emotion is just as important as logic. What is the connection between confidence, competence and vulnerability? How do we make sure our organization actually gets better from mistakes? Why is engineering adversity into our lives so powerful? On this episode, Jake Dreyfuss, a real estate agent & CEO in Philadelphia, PA explains how he went from 225 to 568 units in two years, and shares his leadership secrets that keep his team moving and working together.

“In order to become the leader people will want to follow, I need to work on personal growth.” – Jake Dreyfuss

Three Things We Learned From This Episode

  1. Don’t gloss over mistakes and setbacks
    A lot of us make mistakes in our business, but we don’t give ourselves the time to reflect. This makes it much harder to actually learn anything. The key is putting breaks in our schedules to realize when a mistake has been made so we don’t gloss over it.
  2. How David uses the Pipeline Tool
    Looking at the CGI Pipeline every 48 hours helps David track what’s moving through it— and whether he’s on track to meet the unit number objective. It helps him stay clear on what he needs to do if he’s not meeting the target.
  3. Why we shouldn’t get too focused on “getting it right” all the time
    When you’re building your real estate practice, you have to think of it as layering “pebbles” of experience. You will have failures, but you have to build on your success and know you can do it again and again.

When it comes to building our organizations and setting up our goals, one huge mistake agents often make is looking at things through an aspirational lens and not the actual truth. Is your team really interdependent, or is that more of what you want in the future? This distinction is important because it affects how we recruit and the values we instil. It’s also important to co-create goals with our people because it will make them more likely to buy into them. Finally, when we make mistakes, we will get the true value out of them by taking a moment to pause and evaluate, instead of rushing to get things back to the norm immediately.