4-1-1 Model: The Shift from Working 24/7 to Living a Life by Design


Jessica Starr

Agent, Simsbury, CT
GCI increased from $720K to just under $1.1M in 1 year

About The Episode

A lot of real estate agents fail to see how it’s possible to work less while earning more. What can you implement to make this happen for you? How can social media help you? How can you service your clients at a higher level? On this episode, Jessica Starr shares the challenges she’s had to overcome, how she worked on her business, and the biggest “eye openers” she’s had.

“Having a partnership with my coach, being coachable and learning how to be learning-based is what made it great.” -Jessica Starr

Three Things We Learned From This Episode

  1. Set expectations early
    Setting client expectations is crucial. Have conversations about your hours of operation from the initial appointment onwards. If you’re an expert in your field, people understand and are willing to work within your schedule.
  2. Leverage social media to expose your business to people
    Social media is a simple but effective way to stay in front of people and show them your activity. You might annoy some people but you will be the first person they call when they need to buy or sell.
  3. Upload content natively to rank higher
    When it comes to scheduling content on Facebook, you are going to rank higher if you schedule directly to the site rather than through a scheduling app.

With the right systems, leverage, scripts and mindset, you can have more time with your family, and still do more sales. The key is being learning-based so that you’re always fed with the tools and resources that allow you to put your best foot forward. Like a parent on an airplane, you have to put on your oxygen mask first so you can help your child. Similarly, be your best for others, you should pursue opportunities for learning and growth.