How to Invest in Yourself to Help Your Business Succeed with Coby Arzola


Coby Arzola

Agent, St. Louis, MO
Went from $5.8M in volume to $12.8M in volume in 1 year

About The Episode

We all want to become better versions of ourselves. But can we do it all alone? Is getting help a business cost or an investment that comes with a return? What’s the best strategy to get more solid recommendations? On this episode, Coby shares with us his experiences with KW Maps coaching and how it transformed his business.

If you truly desire to grow your business, just know you can’t do it alone and shouldn’t do it alone. – Coby Arzola

Three Things We Learned from this Episode

Success is simple, but not easy

Understand that you don’t have to overcomplicate the process once you have the clarity to build a long-term strategy. Many believe that succeeding is a complicated process. The problem is not its intricacies but the fact that there are mindset changes that need to be made, habits to break, and work that needs to get done.

Getting help is an investment, not a cost

Nobody succeeds alone, and having someone who believes in you, keeps you accountable, and gives you the tools to succeed is what every real estate agent needs. There are strategies and mindset changes that take years to learn on your own, but they can be learned in few months from people who have already been there. Don’t look at it as a cost but as an investment that you will get a return on.

Learn how to sell without being salesy

Pick a few people from your database and ask them if they have the time for a cup of coffee. You don’t have to be salesy to succeed in this business. Instead, focus on building trust. Building relationships and having conversations is one of the best ways to receive solid recommendations.

Your business needs a compass that will lead you to success. Once you have the clarity to find your final goal, prioritizing and building decisions will come naturally to you. You will no longer get distracted and spread yourself too thin. Instead, you will have a clearly outlined path you need to follow to accomplish your goal.

Guest Bio

Coby Arzola is a successful realtor at Keller Williams Realty Saint Louis. He started his career in real estate in 2015, and by October 2016 he already had his own website and a team to lead. You can find Coby on his website at