Lead Generation Model: Increasing GCI Through Dedicated Systems


Erik Taniguchi

Agent, Honolulu, HI
GCI increased from $225K to $760K in 2 years

About The Episode

Most solo agents have no business stability because they have no predictable systems. On top of this, they often have to start and stop their operations when life gets in the way. How can you go about liberating yourself from this trap? How do you shift from hearing only your own ideas to actually listening to those of other people? What does it take to start thinking bigger? On this episode Erik Taniguchi shares the systems and models that helped him scale his business and increase his GCI year after year.

“Choose the things you want to focus on, and stick with them.”
-Erik Taniguchi

Three Things We Learned From This Episode

  1. Practice a script until it comes naturally to you
    Most people are uncomfortable with scripts because they don’t want to sound “canned” or like they’re reading something. If you keep using and repeating the scripts, it will sound natural and sound like you.
  2. If it’s not on your schedule, it doesn’t exist.
    Your schedule should guide you in everything you do, and you must be intentional about it. This will bring structure to your day and order to your business. It will also make your personal life less stressful.
  3. Systems give you freedom and breathing room
    Once you have systems in place, your lead generation and marketing can run like a machine. When you put the effort into doing this, your business will become predictable and you’ll know how much work you have to do to reach a specific result.

For most solo agents, their business can become stressful enough to impact their personal lives. The way to solve this is through systems and models that allow your business to run even when you’re not there. These structures work together to help you achieve your business goals, and make your life easier by allowing you to work smarter, not harder. This is how you create predictable income which can grow steadily and sustainably.