4-1-1 Model: How Coaching Helped Increase His Volume by 336% in 12 months


Tony Baroni

Agent, Brandon, FL
GCI increased from $33M to $56M

About The Episode

Without consistency, it’s hard to get to the next level and stay there. Why is it so important to lay out your goals and know where your business is going to come from? How can consequences move you closer to your goals? How can we be both students and teachers? On this episode, Tony Baroni shares his journey to freedom in his business and talks about creating a life and business by design.

“If you’re coachable, your coach will take you where you want to go.”
-Tony Baroni

Three Things We Learned From This Episode

  1. Your numbers are important
    Be clear on your numbers. Know where the money is coming from, how much you’re using, and what is left. When you have the numbers, including your salaries, it gives you a metric of where to land in those categories to ensure success.
  2. Sometimes fear of a consequence can be motivating
    When it comes to setting your goals, one of the most powerful incentives you can set is a consequence for when you don’t do what you need to do. For Tony, that was donating $1,000 to KW Cares whenever he didn’t give his coach is 4-1-1 goals.
  3. Leverage often means firing yourself from a specific role so someone else can do it more efficiently
    Tony ended up doing all the work in his organization, including taking photographs and doing the listing of the properties. Being a great photographer, he thought he could do it. His coach challenged him to “fire” himself from this role so he could hire someone else and leverage his business.

Successful businesses are built on the right foundation. It’s about having the right values, mindset, and habits that feed into your goals. It’s necessary to do the daily activities that produce the results for your business, and you need to be clear on the different categories of metrics that you track to make sure you’re always on the right path. Ultimately, you attract what you are. If you work on being the best, you’ll attract the best.