BOLD

Business Objective:
A Life by Design

See if BOLD is Right for you

Discover the New BOLD

The real estate industry is always changing – and so are you. That’s why we’re excited to bring you Onward BOLD, a whole new BOLD Coaching program designed for today’s market and written by Gary Keller himself.

The all-new BOLD draws from the proven models and systems in the Keller Williams library of publications, including The Millionaire Real Estate Agent, the MREA Playbooks, Shift, and The ONE Thing, plus KW’s essential Quantum Leap and Value²courses.

In addition to a new curriculum, Onward BOLD includes a whole new set of BOLD Laws, the underlying principles that drive success, plus 10 new universal BOLD Truths written to help guide you in creating not just a great business life, but a full life with a great business within it.

BOLD has always been more than a launch pad for new agents; it’s a foundational course to build on year over year. Whether you’re new to real estate, mid-career, or a longtime pro, BOLD is designed to evolve with you, providing you with new tools, perspective, and insight every year you take it.

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Made for Today’s Agent and Today’s Market

The BOLD program has been the foundation for real estate success since 2009. Rewritten for today’s agent working in today’s market, Onward BOLD was created to help you meet your most important Business Objective: A Life by Design (BOLD).

BOLD helps you raise your level of productivity as an agent so you can build a sustainable, predictable, and profitable business. Wherever you are in your real estate career, you’ll learn how to optimize your database and level up your sales presentations, open houses, and events.

Onward BOLD goes far beyond business fundamentals. You’ll dive into key topics that help you thrive as an entrepreneur, including personal branding, social media content creation, money management, wealth-building, resiliency, and gratitude practices. With built-in accountability, BOLD puts you on the path to consistent achievement and prepares you to meet new challenges.

New BOLD program features include:

Enhanced Lead Generation: Benefit from the revised course cadence aimed at producing results both during and between weekly course sessions.
Gamified Tracking System: Experience a new level of engagement that makes tracking progress fun and rewarding. Earn points, drive results, and celebrate your achievements!
More Results in Less Time: Enjoy streamlined sessions reduced from seven weeks to six weeks, maximizing efficiency and effectiveness.

Onward BOLD includes a series of six, one-day classes over a six-week period. Each series is hosted by an individual market center and facilitated by an expert KW MAPS Coach.

Onward BOLD Is for Everyone

Onward BOLD is tailor-made for KW agents, prospective agents, and leaders at every level of experience.

As a foundational program, BOLD is designed to be taken annually. As your skills and goals evolve, you’ll benefit from new insights and takeaways every time you take the course.

How It Works

The new BOLD includes a series of six, one-day classes over a six-week period. Each series is hosted by an individual market center and facilitated by an expert KW MAPS Coach.

Market centers host BOLD at different times of the year and on different days of the week.

Find a bold near you

Step 1: Happiness Is a Choice (Free Introduction)

Step 2: Life Is an Inside Job and What You Focus on Expands

Social Media – Personal Brand
Keystone Habits
Re-engage With Your Database

Step 3: The Path Is In the Math and There Is No Try

Social Media – Content Calendar
Network = Networth
Wealth and Money

Step 4: Life Is Not Fair and You Fail Your Way to Success

Stop the Scroll
Open Houses and Events
Kintsugi
Listing Presentation

Step 5: Where Belief Lives, Fear Can’t and No One Succeeds Alone

Engage and Follow Up with Social Media Leads
B2B/Vendor Partnerships
Online Client Reviews

Step 6: Love Is the Answer

Ken Pozek’s Social Media Ladder
Buyer Presentation
Gratitude Calls
Graduation

BOLD Coaching Overview

Who Qualifies

KW Agents, KW Recruits, KW Leaders

Investment

$799

Format

Group, In Person

Time Commitment

6 Individual Classes Over 6 Weeks

The Keller Williams Solution

For Agents

Build a sustainable, predictable, and profitable business – wherever you are on your agent journey. BOLD is designed to evolve with you, providing you with new tools, perspective, and insight every year.

find A bold near you FAQs

For Leaders

Host BOLD in your market center and put your agents on the path to consistent achievement. BOLD is proven to help attending agents drive more deals, while resulting in greater retention over time.

Host bold at your mC FAQs

Don’t Have BOLD Near You?

Bring BOLD to Your
Market Center

Host A BOLD Experience

Slide

BOLD Testimonials

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

Slide

BOLD Testimonials

“When I first started, I closed, give-or-take, 45 units. I could not have done this alone. My experience with BOLD is something I will do every single year just because of what it has done for my life personally and my career.”

Jaime Gonzalez

Slide

BOLD Testimonials

“I took 22 listings in one month and 45 over the course of 90 days. Paid off all my debt and it changed the scope of my career!”

Aubrey Bailey

BOLD Laws

Explore all BOLD Laws

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Laws

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

Swipe to see more

Explore all BOLD Laws

BOLD Truths

Explore all BOLD Truths

BOLD Truths

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Truths

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Truths

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Truths

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

BOLD Truths

“BOLD has exponentially increased my business every time I’ve taken it. I’m now doing 5 to 10 millions dollars a year – all thanks to BOLD.”

Brette Campbell

Swipe to see more

Explore all BOLD Truths

Call 512.439.8684

Contact One of Our Business Growth Advisors Today

Free Business Assessment

Business Objective:A Life by Design

BOLD Coaching Overview

Who Qualifies

Investment

Format

Time Commitment

The Keller Williams Solution

For Agents

For Leaders

Bring BOLD to YourMarket Center

BOLD Testimonials

BOLD Testimonials

BOLD Testimonials

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Laws

BOLD Truths

BOLD Truths

BOLD Truths

BOLD Truths

BOLD Truths

BOLD Truths

Contact One of Our Business Growth Advisors Today

Profit Camp – November 2025

Profit Camp – September 2025

Profit Camp – June 2025

Advanced Coaching Skills Camp 2.0 – December 2025

Coaching Skills Camp 2.0 – September 2025

Coaching Skills Camp 2.0 – May 2025

Business Objective:
A Life by Design

Bring BOLD to Your
Market Center