Mastery Coach Qualifications

MAPS Coach Application – Resuming in April 2025

Thank you for your interest in becoming a MAPS Coach! We are currently in the process of updating our application system and will be resuming new coach applications in April 2025.

If you have any questions in the meantime, please feel free to reach out to us at mapscoachrecruiting@kw.com

Agent Coach Standards
  • Stay Tuned – Coming Soon
Leadership Coach Standards (for RD, OP, TL, and MCA Roles)
  • Market Center must have trending growth and profitability for 12 consecutive months or more. Send Multi-Year Trends to verify.
  • Have been an RD, OP, TL or MCA for at least 3 years.
  • MUST currently be in MAPS Mastery Coaching.
  • Is a KW Associate.
  • Has attended Masterminds, Mega Camp and Family Reunion at least once in the last 18-months.
  • Has attended BOLD and CSC 2.0 Live or Digitally.
  • Must be willing to coach a minimum of 15 clients.
  • Must be approved in writing by the Market Center Operations Principle and Regional Director.
Productivity Coach Standards
  • Uphold the MAPS Standard of 50% of all agents in program producing monthly. Send verification of program size, productivity, and monthly performance.
  • Create 10 + cappers (or 25% or more, whichever is more) of agent in program to become capping agents in one year.
  • Must be a Market Center Productivity Coach for a minimum of 2 years.
  • Must currently be in MAPS Mastery Coaching.
  • Must have recruiting experience with verification from Market Center Leadership.
  • Is a KW Associate.
  • Has attended Masterminds, Mega Camp and Family Reunion at least once in the last 18-months.
  • Has attended or is scheduled to attend BOLD, and CSC 2.0 Live or Digitally.
  • Must be willing to coach a minimum of 15 clients.
  • Must be approved in writing by the Market Center Operations Principle.
Performance Coach Standards

In addition to meeting the minimum standards for a Leadership or Agent Coach, an ideal Performance Coach candidate will:

  • Understand and utilize specific methodologies which allow clients to work through limiting beliefs and other blocks.
  • Have an ICF Certified Coaching Program completed, in process OR At least 100 hours of verifiable business coaching experience
  • Be an experienced Master Practitioner Level NLP with an approved trainer. List of approved NLP Training are below.
  • Commit to coaching a minimum of 20 clients.
  • Have attended or are scheduled to attend CSC and Advanced CSC at least once.
  • Have attended or are scheduled to attend NLP Training Camp at least once
  • Approved NLP Trainings
  • Empowerment Partnership
  • NLP Coaching
  • INLP
  • NLP Training Camp
Director of Operations/Admin Coach Standards
  • Must currently be in MAPS Mastery Coaching.
  • Is a KW Associate.
  • Must be in your role for a minimum of 2 years.
  • Has attended CSC, BOLD, Masterminds, Mega Camp and Family Reunion at least once.
  • Team closes a minimum of 100 Transactions per year.
  • Knowledge and experience of transaction coordinator, duties, listing coordinator, marketing specialist and buyer specialist positions.
  • Experience in holding 411 meetings and developing GPS with staff members.
  • Experience with conducting team meetings.
  • Accountable for maintaining the team tracker for sales.
  • Currently managing P&L and Budget Model.
  • Responsible for recruiting and onboarding team talent.
  • Candidate has availability for 12-17 hours of training and coaching with MAPS per week.
  • Must be willing to recruit and build coaching roster to a minimum or 15 clients within first 6 months of becoming a coach.
MAPS Technology Coach Standards
  • Unit production of a minimum of 75 transactions closed per year for at least 2 years.
  • Must currently be in MAPS Mastery Coaching.
  • Is a KW Associate and/or has extensive real estate agent coaching experience.
  • Has attended BOLD, and CSC or CSC 2.0 Live or Digitally
  • Must speak proficiently regarding KW Command and other CRM’s in the industry.
  • Any technology coach to be considered must pass a verbal Tech interview.
  • Must be willing to coach a minimum of 30 clients.

Please email mapscoachrecruiting@kw.com for any questions.